At the present time 41% of CBD consumers use it for pain management. This is the oldest demographic among CBD buyers in that 51% of CBD consumers using it for pain management are over age 55. This is also the most enthusiast group of CBD consumers as this demographic is the most likely group to recommend CBD to a friend.
The next largest group of CBD consumers is people who use CBD to unwind and help relax.
The third largest group of CBD users is made up of people who use it for general wellness.
Lastly, some 9% of CBD users take CBD daily for medical purposes.
These four defined groups of CBD consumers are a result of a survey done by New Frontier Data and published on June 07, 2021